Meta-teoretiese perspektiewe op die waarde van kommunikasie en breinfunksie in die proses van prediking

Abstract

The intended object of this article is to undertake an investigation in connection with the importance of creative preaching from a meta-theoretical perspective on the value of communication and brain function. The important role and value of communication is discussed from  the viewpoint of communication studies as well as psychology. It is ascertained that interactive communication  is very suitable for preaching due to the dynamic interaction  that takes place between the sender (God/preacher) and receiver (preacher/congregation) and thus facilitates dialogue between partners of conversation. Further, five basic elements of style, beneficial for  the advancement of effective and creative communication, were identified, namely: clarity, interest, evocative language, energy and emotion. The ability to use the whole brain stimulates creativity and  the application of the four phases of the process of creativity can successfully be applied in sermon preparation.